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War of Propaganda

Source Ultimate Intrigue pg. 101
A campaign that features wars of propaganda and public opinion centers on The Importance of Appearance, flavored with the Bargains and Compromise and The Power of Secrets elements. In a game using this theme, the PCs seek to influence public opinion in a particular way. They might be political fixers who seek to improve their clients’ image, or they might be lobbyists for a particular political movement attempting to build and garner support for that movement. Either way, the PCs become involved in managing information (particularly damaging secrets) and forging temporary bargains and alliances in order to further their cause. Unlike many other types of adventures that involve PCs discovering a secret and nefarious plot, in a propaganda war, the PCs must uncover and decide how to use damaging secrets about the opposite side. They must also bury their own secrets and those of their allies. Despite being politically damaging, these secrets usually arise from humanizing flaws or lapses in judgment in an otherwise respectable ally, rather than from the ally being actively nefarious. However, the PCs might have to make a hard choice if a legitimately despicable character offers them the support they need or retains their services. In a war of propaganda, social conflict is nearly a given, and since the battlefield is in the court of public opinion, influence and verbal duels are likely to play a part as well.