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All Rules in Creating Horror Adventures

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Know the Medium

Source Horror Adventures pg. 198
Through the entire adventure design process, GMs should keep in mind that they’re not writing a horror novel or screenplay—they’re writing a horror RPG adventure. It’s easy to get distracted by nuanced lore and charismatic villains, but all GMs should remember that the PCs are the stars of the story and ultimately the most important characters. Along with this, remember that Pathfinder characters have a variety of magic and other options that might allow them to make things that frighten everyday people meaningless or that instantly reveal any secrets. Therefore, it’s important for GMs to know characters’ strengths as much as their weaknesses and customize the adventure to play upon what they fear most (see below for more details). These powers might be daunting in their effects or variety, but each ability might provide a new way to reveal terrors.